As part of ACTIVE Network’s Media & Marketing Group, I was responsible for all design aspects for the Wheaties Fuel sponsorship of the 2010 IRONMAN Triathlon series. The goal was to promote the new line of Wheaties Fuel cereal to both the participants and spectators as a way to “prepare to win” or fuel up for their race. Through ACTIVE’s relationship with IRONMAN, we were able to take over complete sponsorship of the race course. Athletes and spectators engaged with the Wheaties FUEL brand and messaging through out the course as well as on registration day.
