The Toyota Engines of Change campaign was developed to promote Toyotas new, Hybrid Synergy Drive. As a way to connect with the endurance market, we launched the campaign by comparing HSD to endurance athletes through the messaging of, “Engines of Change”. The campaign was broken down into four categories, Quiet, Performance, Emissions, and Fuel. For each we created various collateral connecting the benefits between the vehicles and the athletes.
The campaign was displayed at Triathlons across the country and provided not only strong marketing for Toyota, but a strong experience for participants. Each category had it’s own station with a unique interaction opportunity for the athletes and spectators.
As seen here creative included, vehicle wraps, signage, apparel, websites, flyers, and more.