MilkPEP turned to ACTIVE’s Media & Marketing Group to create their registration and race day presence at the 2012 IRONMAN Championships in Kona, HI. The goal was to educate both athletes and spectators on the qualities and benefits of chocolate milk as a perfect way to “REFUEL” based on the right mix of protein and carbs.
I provided art direction and design to create a successful experience for those attending the IRONMAN Championships.
