The Attendee Management Playbook was created as part of a three part series of “guidebooks”. The purpose of this playbook is to help event planners manage the attendee journey, before, during and after the event, and share how ACTIVE Networks technology, can create stronger more seamless attendee management through increased engagement for the attendee, efficiency for the event management, and growth and ROI for the event owner. ACTIVE Business Solutions, “Playbook” campaign.
